Single-engine architecture.
Per-client configuration layer.
Conduit is a lead intake and qualification infrastructure layer. A single engine handles ingestion, scoring, AI-driven qualification, WhatsApp outreach, and funnel tracking. A per-client configuration file governs all behaviour — no client-specific logic ever touches code.
Deploy a new client in 3–6 hours. The engine doesn't change. Only the config does. Clients with an existing outreach system can run scoring and funnel assignment only — no Twilio, no AI agent, no follow-up scheduler required.
Multi-source Lead Ingestion
Meta Lead Ads, Gmail, and CSV — deduplicated by phone and normalised to a unified schema on ingestion.
Intelligent Lead Scoring
Every lead is scored on arrival and re-scored on every reply. Priority updates in real time as the conversation evolves — no manual tagging required.
AI Qualification Layer
AI agent handles inbound replies on WhatsApp, gathers missing information, and detects buying signals — all without you lifting a finger.
Follow-up Scheduler
Config-driven sequences at 24h, 72h, and 7 days. Template-first sends. Opt-out compliant by default.
Operations Dashboard
Lead queue sorted by priority score, with follow-up controls, manual stage overrides, and conversion analytics by source.
Lead Scoring & Funnel Assignment
For businesses with an existing outreach process who need accurate, automatic lead prioritisation. Conduit ingests leads from all your sources, scores them, and organises your pipeline — so you always know who to call first.
Full Lead-to-Escalation Pipeline
Complete qualification infrastructure. First WhatsApp contact fires within minutes of a lead coming in. The AI agent qualifies mid-conversation. Follow-up sequences run on their own. Your hottest leads land in your hands — ready to close.
LSQA Model
Lead Signal Qualification & Allocation — scored on arrival, updated on every reply.
Every lead that comes in is evaluated across multiple signals — where they came from, how urgently they need to act, what they've told you, and how they respond. Each signal carries a calibrated weight. Together they produce a single priority score that determines exactly what happens next.
AI steps aside.
This one is yours to close.
Automated follow-ups run.
Score updates with every reply.
Monitored for engagement.
Can move up at any time.
Auto-archived if no response.
Never messaged again.
What Happens to Every Lead
From first touch to conversion — automatically.
Ingestion Layer
Meta form submission, Gmail notification, or CSV upload. Raw payload stored. Deduplicated by phone. Normalised to unified schema. Scored on ingestion.
Qualification Layer
First WhatsApp message fires within 5–10 minutes. AI agent replies to inbound messages. Extracts fields. Re-scores on every turn. Detects escalation signals. Routes to HOT stage on detection.
Escalation Trigger
HOT stage triggers client notification. Dashboard notifies client. AI disengages. Client closes the deal. Status updated. Follow-ups cancelled automatically.
Operational Output
Deployment characteristics. Reference client: Sunshine Travel Co.
SUBMIT
OPERATIONAL
CONTEXT
DEPLOYMENT PARAMETERS
Onboarding time: 3–6 hours per deployment.
Infrastructure cost: $5–10/month, client-paid.
SCORING & PRIORITISATION
Lead ingestion · Intelligent scoring
Operations dashboard
FULL PIPELINE
All of the above, plus: WhatsApp outreach
AI qualification agent · Automated follow-ups